ENGINE
A visual exploration of performance and engineering, translating the power and precision of the V12 into a sharp, contemporary product language. The project focuses on the sculptural qualities of the propeller, isolating its geometry and mechanical details through dramatic compositions and a highly controlled use of light. Metallic surfaces, reflections and deep contrasts reveal the tension between raw power and technical sophistication. An almost abstract approach that elevates a functional piece of engineering into a striking design object.
- Partner
- MERCURY
- Year
- Expertises
- CGI, ART DIRECTION